Contoh perusahaan yang melakukan blue ocean strategy adalah yamaha mio. Pollard in their international bestseller, blue ocean strategy, w. However, there is a large difference between these two approaches. A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy itself is a strategy to create new market space for liya that are not in the business market hard, tight and crowded by competition. The six paths framework in formulating blue ocean strategy are 1 look across alternative industries, 2 look across strategic groups within industry, 3look across buyer groups, 4 look across complementary product and service offerings, 5look across the functionalemotional orientation of an industry and 5look across time to shape trends. Blue ocean strategy including examples and pdf download. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. View notes blue ocean strategies summary from mgmt 430 at university of washington.
Blue ocean strategies summary blue ocean strategies a. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. Samudra biru blue ocean strategy adalah strategi yang menantang. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Companies pursue blue ocean strategies to make competition irrelevant. Blue ocean strategy suggests that an organization should create new demand in an uncontested market space, or a blue ocean, rather than compete headtohead with other suppliers in an existing industry that is called red ocean. Yamaha mio merupakan inovasi motor dengan membidik pasar baru yakni pelanggan perempuan.
Blue ocean strategy dan ekonomi kreatif files204blueoceanstrategydanekonomi kreatif. Blue ocean strategy including examples and pdf download this blog article is a overview of some of the key points of the book by w. Blue ocean strategies a summary blue ocean strategy is. Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle aus dem bereich des strategischen managements. Blue ocean strategy summary click here to read this article. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Click here to download the blue ocean strategy summary pdf. Liya will be able to create value innovation with the implementation of blue ocean strategy, with a canvasmaking strategies and frameworks eliminatereduceaddcreate. Even though, recently, white ocean has emerged in world business strategy. Produk ipod ini sungguh inovatif, dan sama sekali berbeda dengan produk sebelumnya, seperti walkman atau cd. Innovation, new market space and creating demand are central characteristics. This study aimed to describe the application of blue ocean strategy bos in improving competitive. Blue ocean strategy makes companies to come out of ocean of bloody competition by creating market space which is uncontested and that makes the completion irrelevant.
Blue ocean strategy circuit consisting of utility purchaser, rate, cost and adoption of the ipc iv pt persero, is a material consideration pelindo iv persero in determining the proper investment policy for each business unit pt ipc iv persero. Salah satu strategi yang akhirakhir ini tengah menjadi perhatian adalah blue. Blue ocean strategy adalah istilah dalam ilmu manajemen strategi yang merujuk pada siasat untuk menciptakan pasar baru yang belum dipenuhi persaingan yang ketat. Guest columnist blue ocean strategys fatal flaw by wayne e. Blue ocean strategy, suatu gagasan inovatif tentang menciptakan ruang pasar tanpa pesaing. Menerapkan blue ocean strategy bagi bisnis anda jurnal. What are some successful examples of blue ocean strategy. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. How tocreate uncontested market space and make the competitionirrelevant.
The structure can be created or recreated by the steps taken by players in the market. Firdaus basbeth blue ocean strategy in construction rev 01. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Penerapan blue ocean strategy bos dalam upaya meningkatkan. Blue ocean strategy powerpoint template slidemodel. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. Dari segi format dan lay out, buku ini menarik karena ketebalannya terasa pas. The six paths framework in formulating blue ocean strategy. The premise of the book is that companies can succeed by creating. Jun 15, 2009 a blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company.
Summary of blue ocean strategy au, aphithorn youtube,vietnam the video summary of blue ocean strategy explains the key concepts of the book and the main tools that help create a blue ocean. There is ample opportunity for growth that is both profitable and rapid. Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market. Welcome to blue ocean strategy were thrilled to have you on board.
Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Harvard business school press 2005 di era kompetisi yang keras dan tajam sekarang ini akurasi strategi merupakan kata kunci yang harus difahami dan dikuasai secara utuh. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. This blog article is a overview of some of the key points of the book by w. Kesimpulan dari penelitian ini adalah waroeng steak and shake yang merupakan. Blue ocean strategy is the title of a book published in 2005 and written by w. Chan kim at the panasonics crossvalue innovation forum 2018 in tokyo. Each tool has a slide for the description and application within the strategy analysis. Pendekatan blue ocean strategy untuk meningkatkan strategi. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Contoh blue ocean strategy yang juga legendaris adalah drama kemenangan produk ipod dari apple yang merebut habis pasar musik digital. Kondisi red ocean adalah kondisi di mana adanya persaingan sangat ketat untuk mendapatkan pasar yang sama dengan kompetitor. Since, dividing up existing demand and benchmarking the competitors, blue ocean strategy is regarding grow demand and break away from the competition.
Jembatan jurnal ilmiah manajemen bisnis dan terapan tahun xiv no 1. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. The risks of following a blue ocean strategy the adaptive. Value innovation is the cornerstone of blue ocean strategy 1 and it is the strategic move that allows a company to create a blue ocean. Blue ocean strategy chapter 14 the four action framework chapter two. The blue ocean strategy and shift promote a fresh look at innovation webwire,japan to achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises w. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Cuma waktu pertama terbit, buku tersebut booming sekali. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy pada dasarnya merupakan sebuah siasat untuk. Doc makalah blue ocean strategy aris p zebua academia. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers.
The innovation in product, service, or delivery must elevate and make value for the market, although in chorus reducing or eliminating features or services those are less valued by the present or future marketplace. Established in 1961, the apo contributes to the sustainable socioeconomic development of the region through policy advisory services and institutional capacitybuilding efforts. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Typically, companies in the red ocean pursue incremental improvements for customers through either low cost or differentiation.
Howto create uncontested market space and make the competitionirrelevant this is a great books that i think are not only fun toread but also very educational. Blue ocean strategy pada dasarnya merupakan sebuah siasat untuk menaklukan. Summary of blue ocean strategy au, aphithorn youtube,vietnam the video summary of blue ocean strategy explains the key concepts of the book and. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Red ocean in blue oceans, demand is created rather than fought over. Blue ocean strategy is often compared to venture strategy. Set sail towards your blue ocean jk beteiligung gmbh. It requires the right research, patience and focus. Blue ocean strategy formulation the four principles of strategy formation click here to read this article. Tru group inc blue ocean strategy belongs in the dead sea. The asian productivity organization apo is an intergovernmental organization committed to improving productivity in the asiapacific region.
In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. Nov 19, 2012 blue ocean strategy suggests that an organization should create new demand in an uncontested market space, or a blue ocean, rather than compete headtohead with other suppliers in an existing industry that is called red ocean. Blue ocean strategy, business model canvas, management strategy, and investment. Chan kim and renee mauborgne provide tools and frameworks for creating blue oceanstheir term for all the industries not in existence today. Venture strategies have been used by large multinationals for decades. Produk ipod ini sungguh inovatif, dan sama sekali berbeda dengan produk sebelumnya, seperti walkman atau cd music player yang dikuasai oleh sony. Apr 18, 2008 buku blue ocean strategy ini ditulis oleh w. Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. Sehingga dengan mudah mio memimpin pasar mengalahkan honda. Blue ocean strategy is a book published in 2005 and written by w. Chan kim dan rekannya dari perancis renee mauborgne, yang tertuang dalam buku mereka berjudul. Value innovation strategy competes in an uncontested market space.
His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. It is being published in a recordbreaking 44 languages and is a w. Tantangan yang paling utama adalah bagaimana melihat market secara lebih kreatif. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. They represent businesses that may not be around today, or werent around until they came on to the scene. Using blue ocean strategy to reduce new product failure.
Body motor yang sangat menarik dan sangat nyaman bagi female biker ini membuat mio memasuki pasar baru tanpa saingan. Bringing blue ocean into indonesia construction market firdaus, basbeth university of padjadjaran, doctor of management business program 46 dipati ukur bandung west java, indonesia abstract the global construction 2025 report, found that construction will account for. Ironisnya perubahan terjadi begitu cepat akibat globalisasi informasi dan mencairnya kisikisi komunikasi. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present.
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